Many food sellers on Etsy started their shops with a huge passion and a deep desire to share their handmade recipes with the world. If you are one of them, you have come to the right place – we will teach you how to make money by selling recipes on Etsy.
If you love spending time in the kitchen and you are feeling creative every time a new recipe pops up, why not use this to turn your passion into a full-time job.
Selling recipes online on Etsy can be profitable if you know what you need to do.
Here are some tips for all cooks who want to share their unique recipe ideas and earn money in the process.
Know the Law
It might seem simple to start selling your tasty recipes, however, in many countries, there are a number of rules you need to follow. If your Etsy store includes selling food, you may pay attention to how you make, package, and sell your food.
It is best to consult with your local laws regarding your business. At the state level, food laws determine whether someone is allowed to make certain types of food to sell at certain types of venues. You can find more information at cottagefoods.org. Shops based in the EU or those planning to sell to customers there, should read the EU food laws and regulations. While it may be a bit overwhelming to go through this information, the prep work will set your new business up for success in the long term.
Get Licenses and Permits
Why do I need licenses and permits if I’m just going to sell recipes online for money? Yes, in the beginning, but what about the future? You may want to expand your business. So, why not be prepared.
Check your local and state regulations for more specific information. You may need a business license, a license for handling food, and a food service establishment permit. You may also need a commercial or home kitchen inspection and insurance that covers liability.
Find the Perfect Workspace
Thinking about setting up a shop at home? You need to research to see if you are allowed to do so. Now all countries require you to have your kitchen inspected, however, it is a good idea to do so.
You should also think about how you will store your finished products and ingredients. You may only sell your recipes, however, if you want more money, you can record videos, baking tutorials, etc. There are a lot of possibilities you can use in this business.
Label The Products
While some people don’t think about what goes into their favorite snack bar, others worry about every ingredient. People today know everything and that is why you need to be as detailed as possible.
When it comes to labeling your products, all food products should be labeled with detailed disclosure of ingredients, weight, quality, etc. Make sure to add all ingredients to the descriptions in your Etsy store and include them on your product package. Point out whether the products contain dairy, nuts or other common allergens. There is this general rule of thumb that ingredients should be listed by quantity, from the largest to the smallest amount.
If you are planning to ship your products, you need to understand what shipping carriers allow, as well as the restrictions for different items. This is important when considering whether you want to ship your items internationally.
For more information, check the United States Postal Service, the Food and Drug Administration, FedEx, and United Postal Service – they all have great resources for helping you decide what and where you should ship.
Always Be Transparent
Transparency as part of the food business can go a long way in assuring customers that the product they are buying is high-quality and safe and most importantly – expertly made. Images of your kitchen facility and your process are a simple and yet impactful method of communicating and sharing this.
Professional food photography is appealing to everyone so make sure to include a mix of photos of your kitchen and ingredients. Don’t forget to mention any kitchen helpers you’ve used on your About page.
Share With Your Customers What Makes Your Recipes Special
For customers today, the story behind the brand is just as important as the product itself. So, sharing the details of where your recipes come from or how you make your products can help you entice customers, generate press, and create brand loyalty.
The best way to tell your store on Etsy is through the About page. Use the space to talk about what inspires you the most when cooking, talk about the methods and techniques you use, and don’t hesitate to share your personal experience and philosophy on cooking, baking, decorating, etc.
If you are having trouble sharing your story, talk about the ingredients you use and where they come from. Do you work together with local farmers? Are the herms you use grown in your garden? Customers love reading about these details.
Now that you know how to sell or buy recipes and products on Etsy, create your shop, and share your handmade recipe ideas and delicious products with the world.