Food blogs are very popular these days and can be easy to monetize. However, like all other work-at-home projects, it takes planning and dedication to be successful.
Having a food blog comes with a lot of benefits – you get to turn your passion for food into a steady income, it is simple and affordable to get started, you can make money selling recipes online and earn through affiliate programs, ads, sponsorships, etc. Also, there are a lot of opportunities for expanding your business such as TV shows, YouTube channels, cookbooks, and more.
How to Start Your Own Food Blog
Before you cook your dish, start photographing your food, and share your ideas with the world, it is worth taking some time to make a plan and decide how you want to do this. Blogging is a serious business, so make sure you take care of all legal matters such as self-employment taxes, business permits, etc.
Here are key steps to getting started with your blog and making money selling recipes online:
Step 1: Decide What Type of Food Blog You Want to Run
Successful bloggers reveal that niches tend to be more popular than general topics and food is not an exception. Some of the most popular niches are carb or sugar-free, gluten, vegan, etc.
If you are experienced enough, you can specialize in a type of food, for example, side dishes.
Step 2: Choose a Blog Name
You need to choose a name that describes your blog and is also available as a domain name. Be descriptive but not too limited. In the future, you might want to expand your business. A chocolate candy blog might be too specific, so you want to try something like chocolate cookies, homemade grandma cakes, etc. Use your creativity.
Step 3: Get Your Domain Name and Hosting
You can create a blog for free on platforms like Weebly and Blogger, however, if you are serious about this and you want to be successful, you have to have your own hosting. Many web hosting service provides will include the purchase of your domain name. You can also purchase it separately.
There are also ecommerce website builders like Shopify that help you build your own online store (to sell recipes online for money), blog, and register a domain name.
Step 4: Search and Install a Food Theme
Once you’ve picked a platform, choose a theme that works with food. You can search for food themes online and install the one that you like the most. Choose a theme that is responsive and optimized for search engines. You can get themes for free, however, you might want to consider buying one for greater customization and more features. Premium themes cost between $50 and $200.
Step 5: Install Plugins to Optimize Your Blog
If you want to maximize your blog, we highly suggest you install plugins. The basic plugins you should install are Akismet for comment spam filtering, cashing to make your blog load faster, and social media tools so people can share your recipes, and Google Analytics.
Also, you may want to consider adding Easy Recipe (a very popular foodie plugin) which makes it easy to print recipes and optimized recipes for Google.
Step 6: Set Up an Email List
Email lists can help you generate more traffic and income. You can email your subscribers to let them know about new recipes and kindly remind them to return to your blog. Also, you can email special promotions and offers. Offer a freebie, for example, cooking videos and recipes to convince visitors to subscribe.
Step 7: Add Your Recipes
It is best to add 10-15 recipes right away so readers have something to read. You can create a blogging schedule to add a few recipes per week. When adding your recipes, take photos and write clear instructions. You can add personalization information, for example, some changes you made or short stories about the recipe’s history.
Step 8: Promote Your Blog
A lot of people think that by just building a blog, people will magically come and read it. This is not true. People can’t find your blog if they don’t know it exists. You can’t make money selling recipes online if the don’t know about your new blog. While you can optimize for search engines you can’t expect search engines to drive traffic.
You should come up with a marketing plan and include strategies like:
- Setting up social media accounts such as Facebook, Pinterest, and Twitter
- Make videos so you can post on Youtube and your blog
- Use content upgrades to boost email subscriptions and attract readers
- Write articles and guest posts to reach other blogs and websites
- Repurpose blog content to use as promotional materials
Step 9: Monetize Your Blog
Making money selling recipes online requires having visitors, which is why you need to market first and then monetize. Once you have traffic, start adding money-making resources such as affiliate programs (promoting cooking tools through Amazon Affiliate Program), contextual advertising programs (Google AdSense), seek out new sponsorships, Write your own cookbooks, offer online courses, etc.
Ready to start your own food blog? Check out these 10 examples of recipe websites, and get inspired!