Etsy is an online marketplace for individuals and small businesses producing creative and unique products. It is home to almost 2 million sellers looking to build a name for themselves, so standing out can be a challenge.
But if you think that selling recipes on Etsy will help you get new clients and grow your business in the future, we have the best tips to help you sell.
Once you can shop in someone’s search, you are not done, you still have a big obstacle. At least 10 other products showed up as well. Your goal is to know your market and hands down the best. Know your customers and look the best to them. If you don’t know about food photography, you can’t sell your products. And that is the way you tell your clients your product is better.
Our first tip is to scroll through Etsy every day. Compare with other sellers, look at other shops. Is your shop the best? What do the best shops look like?
Use a Multichannel Ecommerce Platform
If you are serious about selling recipes online on Etsy, you need to get serious about fulfilling orders, inventory management, and marketing. Shopify is an ecommerce platform that makes it super easy to manage and control all of your listings in one dashboard. Through Shopify, you can list all of your products on multiple channels including Amazon, Etsy, eBay, Pinterest, Facebook, and automatically create Facebook ads and Google Shopping to boost your sales.
Use the Right Keywords
One of the most important aspects of running a business on Etsy is using the right keywords. If you are familiar with the Etsy mythology you’ll know that keywords in a listing’s title and tags should match 100%. Word order is important as well.
Look at the title as a sales pitch to the SEO (Search Engine Optimization) bots and not just a pretty caption. Websites like Marmalead.com have great tools that integrate with Etsy’s application programming interface (API) to help you find the best keywords for their product.
This is an opportunity to catch a buyer’s attention so use your title well and remember, you can’t make sales if you can’t be found.
Selling recipes for money is a creative job. If you love coming up with new recipes and trying new delicious dishes, you know what we are talking about.
Feeling creative? Good, because that is what takes for you to sell on Etsy. If you are truly creative, you won’t have to worry about trademark or copyright infringement. Using images from Pinterest or Google for inspiration is okay, however, using those images as more than inspiration is not a smart idea. Purchasing licensed images from websites with a poor reputation will get you in serious trouble. If you are creative and create your own work, you don’t have to worry about being sued.
Write Your Product Descriptions Wisely
You are selling recipes on Etsy for money. To do that successfully, you need to be as detailed and clear as possible. Include all the ingredients you’ve, as well as, clear instructions on how the dish should be prepared. Be sure to be descriptive and add as many keywords as you can to increase your shop’s SEO ranking on Google.
You should also include relevant information that will eliminate questions or guesswork from your customers and will eliminate the step of a potential client having to message you to ask for more information, then lose interest and move to another seller. Try to envision what someone might ask about the item and provide suitable answers to those questions.
Use Custom Packaging to Improve Customer Experience
You may start by selling recipes, however, if everything goes okay, you will want to expand your business and maybe sell video tutorials (how to decorate your food, how to prepare the best vegan lunch for less than 10 minutes, etc.), eBooks with your best recipes included, etc.
If you are going to sell an actual product in the future, you will need to take care of the packaging. The success of businesses selling online through Etsy rests in the ability to stand out from the crowd. It means that you have to see the entire interaction from customers’ position. The extra effort you put into customer’s experience will show them that you go the extra mile to satisfy their needs.
Take it Seriously
Selling recipes on Etsy is not a joke. If you are good at what you are doing, you will end up with lots of clients, business offers, and impressive revenue. Treat your Etsy business like a job and you will get paid properly. Treat it like a hobby and you will get paid properly.
If you are not satisfied with your sales, think about what you can change. You can’t go wrong with excellent photography of your items. We live in a visual world and your product will quickly get overlooked if it is not photographed well. Remember, customers, want to see the end result of your recipe so make sure you have everything on camera.
Engage Your Customers
You can’t just list a recipe for sale and assume it will sell. You have to make sure your shop is optimized and you’ve got great pictures. Use social media (Facebook, Instagram, Pinterest) to drive traffic to your shop. There are many ways to get our name out there. Doing Facebook live videos on your Facebook page can create a lot of engagement.
Find your Niche
One of the best ways to gain sales on Etsy is to add more recipes. You can start with 5-10, however, it is important to add more over time. Each time you’ll add more recipes, the sales will increase.
Also, you should find niches in which there are not many sellers.
Keep in mind these selling tips and reach your selling success in no time!